Beacons send a radio signal to your Smart Phone that triggers actions on Apps–such as push notifications or opening content without pushing a button. Beacons differ from NFC in that it works on both Apple and Android devices, it sends signals up to 50 meters away, and it is capable of triggering different actions based on long, medium and nearby distances.
This is a sort of "holy grail" functionality that covers the entire mobile audience–sending the right message to the right person, at the right place and time. It is new, emerging, and big. And it’s getting bigger fast–a recent report from ABI research estimates that shipments of dedicated Beacon hardware will reach over 60 million within 5 years. This is the sort of emerging technology, combined with rapid industry growth, that indicates a serious shift in the way we communicate.
The event is meant to get leaders with various talents and visions together to collaborate and push the technology as far as possible–over a weekend of inspiration, fun and a bit of hard work. In addition to the 200 developers expected to attend from various countries across Europe, the diverse list of institutional contributors and participants include Sanoma Digital Media brands such as NU.NL, KPMG, The Amsterdam Economic Board, The Europeana Foundation, The Netherlands Institute for Sound and Vision, The Netherlands Tax Service, Public Broadcaster AVRO Tros, and leading startup accelerator Rockstart, among other public and private leaders.
Serious developers and industry creatives who want to participate are encouraged to sign up on Appsterdams Meetup page as soon as possible, as space is limited.